Create Product Videos with AI
Product video is a short video made from a product image, brief, or campaign idea to show the item clearly and support a specific use case. It takes visual or written input and outputs a draft demo, explainer, or promo clip that helps teams decide on messaging, framing, and next edits with Vidu.
What Is a Product Video?
A product video is a short video that introduces, demonstrates, or promotes a product. It can focus on appearance, benefits, use cases, or campaign messaging. In Vidu, the best results start with a clear image, reference, or prompt.
Product Video Decision Points
Compare the creative approaches that shape a product video in Vidu, from reference-driven realism to prompt-led concepts and short-form testing. Use these options to choose the direction that best matches your brand, audience, and production goals.
Product Video Edit Comparison
See how product video moves from your source material to a polished output that is ready to review and refine.
These product video examples show different checkpoints in the workflow, making it easy to compare the source material, the edit, and the review choices, so you can see how each version can be refined without repeating the same feature list.
How to Use Product Video
Add Product References
Click +reference and upload 1 to 7 product images, or choose references from the RefHub library or your saved references, so Vidu can keep the product and scene consistent throughout the video. If the source images need cleanup first, the image enhancement workflow can help prepare them for a stronger result.
Set Prompt and Options
Describe what the product should do, then choose settings such as resolution, aspect ratio, model, generation mode, motion amplitude, and audio if needed.
Create and Download
Click Create to generate the video, preview the result when it is ready, and download it to your device if the output matches your product video goal.
Conversion-Focused Listing Videos
Turn a product image or brief into a polished e-commerce video concept that helps shoppers understand the item faster and feel more confident before they buy. It is useful for product pages, marketplace listings, and vertical promotional drafts, giving teams a clear first look at framing, messaging, visual appeal, and sharper product footage across key shopping formats. The review outcome is a stronger draft that highlights the product’s value and supports better conversion-focused edits.
Thumb-Stopping Product Ads
Turn a product image or brief into a social-ready video concept that helps you evaluate the hook, pacing, and visual appeal before committing to a full paid media build. A clear image-to-video workflow makes it easier to review whether the opening feels thumb-stopping, the product benefit lands quickly, and the creative fits the brand voice across feeds and placements. That matters because paid social depends on fast attention and clear messaging, so this use case helps teams spot promising angles early, refine the strongest story, and decide which concepts are worth scaling into multiple ad variations for testing.
Product Update Launch Teasers
Turn a new feature, product update, or company announcement into a launch-ready video draft workflow that makes the value easy to grasp at a glance. Instead of starting from a blank slate, teams get a clear visual direction they can review for message strength, brand fit, and overall excitement before the campaign goes live. This use case matters because launch videos help shape first impressions, support internal alignment, and give marketing teams a stronger starting point for ads, landing pages, email, and social promotion. Teams can also refine the look and feel by shaping the setting, background, and visual context around the product before the campaign goes live.
AI Product Video Assembly
See how Vidu turns product images, prompts, and references into a draft video for demos, explainers, and promo clips, versus a manual path that assembles the same result shot by shot. For teams refining source visuals first, the image enhancement workflow can help prepare cleaner assets before video assembly.
| Decision Area | Vidu Reference to Video | Manual Or Generic Workflow |
|---|---|---|
| Input readiness | Start from a product image, brief, or existing footage and turn it into a video draft. | Gather assets first, then script, storyboard, and prepare edit materials before assembly. |
| Visual consistency | Reference-based generation helps keep the product look, scene, and motion aligned across the clip. | Consistency depends on matching shots, masks, and edits by hand across every scene. |
| Message framing | Prompt the use case directly, such as demo, explainer, or promo angle. | Message framing is usually built through copywriting, shot planning, and post-edit revisions. |
| Scene control | Adjust motion strength, aspect ratio, and output style to shape the product presentation. | Scene control comes from manual camera work, timeline edits, and repeated render passes. |
| Review output | Preview a structured draft that helps teams judge framing, pacing, and next edits. | Review usually happens after more editing steps, so feedback is based on a later-stage cut. |
Creative Ways to Use Product Video
This section shows how product video fits real workflows for creators, marketers, and teams, and the video enhancer helps each example point to a different way to shape and assess the result.
Product Video Planning
Set the product details, the video goal, and the success criteria before generating a focused product video draft.
Product Video for Channels
Shape your product video for the platform, placement, or audience so it feels made for that setting instead of being reused everywhere.
Product Video Sign Off
See whether the product video draft is ready to pass along, polish further, test in export, or steer in a different direction.
Product Video Creative Directions
Choose the direction that best matches your product video goal, whether you are emphasizing brand presence, visual clarity, channel specific appeal, or a more premium overall finish. Each option helps frame the creative brief before production begins.
Brand Story Focus
Best for launches, ads, and catalog placements where the product video should express your brand voice, visual identity, and market position with a consistent look and feel.
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Frequently Asked
Questions
You can create a product video in Vidu by logging in and using text to video, image to video, or reference to video to turn a product photo, prompt, or existing footage into a short demo. For example, a marketer can test framing, motion, and message fit before expanding into a larger campaign. Vidu helps creators and teams make product ads and other video concepts, so check your current workspace settings for export and commercial use options.
Start a Product Video Concept
Use Vidu Reference to Video to test a product scene, then review whether the result fits your product and campaign message.